College of Business: MRKT 4339 Marketing Communications: Prof. Kishwar Joonas: Research Fundamentals - Videos

This video introduces you to some of the expectations and requirements around university-level research assignments. 

Borrowed from Laurentian University

Step 1: Define your research question.

Step 2: Create a research plan. Fully examine your assignment, identifying any requirements or specifications that is needed.)

Step 3: Use effective search techniques to define and explore your topic.

Step 4: Locate quality & relevant resources. (Determine the types of information that you need and where you will find it.)

Step 5: Read sources critically, seeking meaning.

Step 6: Evaluate your sources.

Step 7: Begin the writing process.

Borrowed from George Fox University Library

Peer-reviewed resources vs. everything else. 

Borrowed from NCSU Libraries

Picking and adjusting your topic is a very important part of the research process.

Borrowed from NCSU Libraries

View this short video to get tips on how to create effective search strategies when doing online research.

This video explains how to break down your research topic into keywords.

Borrowed from Lloyd Sealy Library

This short video explains how to determine if sources are credible.

Borrowed from NCSU Library