Market Research Definition: The systematic collection and analysis of data on the size of a market, consumer behavior and preferences, the extent to which current products meet consumer expectations, and social trends that might impact sales.” (From the AMA dictionary of business and management. New York, NY: AMACOM, Publishing, 2013)
Market Research data categories:
Primary data is collected directly through interviews, focus groups, surveys, observation, etc. by marketing firms hired to do primary research for a company or organization.
Secondary data is data which has been collected by someone else. This includes market research reports from commercial publishers and data from government or trade associations. Published market research reports are very costly, and often include data with industry overviews, market size, market share, trends, consumers, etc.
American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
BizStats home of free, accurate business statistics
Consumer Expenditure Survey (BLS) provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
Google Trends compares search volume patterns for various keywords and filter results by date, categories, and regions to view trending data.
Industry Information Resources The resource guides listed below provide sources for industry information, research, and analysis for more than 400 industries. Individual guides for each of these industries identify resources available from trade associations, research firms, and other sources, with resource categories referenced in these guides including industry analysis, statistics, trends, and forecasts, financial statements and financial ratios, compensation and salary surveys, and business valuation resources.
Pew Research Center conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
Statista statistics website that offers free and paid access to more than 60k topics from 21 market segments. Statista provides insights on business, media, financials, consumer behavior and more.
Stats America statistics on economy, education, population, housing, workforce and many other topics at various geographic levels.
Wages by Area and Location (BLS) Wage and occupation data at national, regional, state, and metropolitan area levels from Bureau of Labor Statistics.
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