Welcome to the MRKT 4334 Marketing Research guide! Use the tabs across the top of the page to navigate through the different sections of this guide.
Required Text:
McDaniel, C., M., & Gates, R. (2014). Marketing Research, 10th Edition. John Wiley & Sons. (ISBN: 978-1118808849)
Application of the scientific method to the process of obtaining information for structuring marketing strategies and tactics. Emphasis is placed on the role of research in the solution of marketing problems.
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