Welcome to the MRKT 4349 Marketing Strategy and Analysis guide! Use the tabs across the top of the page to navigate through the different sections of this guide.
Capstone course for marketing majors that should be taken in the last semester. Highly applications oriented. The course utilizes projects and problems designed to develop marketing strategies. Emphasizes the dynamics of three major foci: customer, competition, and capabilities of the organization.
Marketing Strategy, Text and Cases by University Tutoring Center (UTC)
Academic Support is available in two formats- PV Online Tutoring or face-to-face in the UTC.
John B. Coleman Library |
Library Hours
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