Skip to Main Content
John B. Coleman Library Ask A Librarian

Sports Management: Home

Welcome!

Welcome to the Sports Management Research Guide! Use the tabs across the top of the page to navigate through the different sections of this guide. 

Inside Sports Management

What is Sports Management?

Sports management or sports administration is the business side of sports and recreation. It involves overseeing all aspects of a sports organization, event, or facility.

It may include one of these key areas: 

  1. Team Management: Handling the operations of sports teams, including player recruitment, contract negotiation, and performance management. 
  2. Event Management: Organizing sports events, tournaments, or competitions, ensuring logistics, promotion, and sponsorships are in place. 
  3. Facility Management: Overseeing sports venues, ensuring maintenance, scheduling, and event hosting.
  4. Marketing and Promotion: Developing strategies to promote teams, athletes, or events through branding, advertising, social media, and fan engagement.
  5. Financial Management: Budgeting, financial planning, and managing revenue streams of teams or sports organizations, including ticket sales, broadcasting rights, and merchandising

Sports management combines knowledge of business, law, marketing, and sports to ensure the efficient functioning of sports organizations or events. It involves balancing various responsibilities to maintain both the business and competitive sides of sports. 

Reference and Instruction Librarian - Business Studies

Profile Photo
Carlene Ussing-Howell
Contact:
Room 126A
John B. Coleman Library
Prairie View A&M University
(936) 261-1505
Website

John B. Coleman Library
Mailing Address: P.O. Box 519, MS 1040, Prairie View, Texas 77446
Physical Address: L.W. Minor St. / University Drive, Prairie View, Texas 77446
Reference: (936) 261-1535, Circulation: (936) 261-1542
Email: askalibrarian@pvamu.edu

Library Hours