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MRKT 3333 - Consumer Behavior: Syllabus

An analysis of the processes underlying the purchasing behavior of consumers and the major influences on consumer behavior, including culture, attitudes, and reference groups

MRKT 3333 - Consumer Behavior

John B. Coleman Library
Mailing Address: P.O. Box 519, MS 1040, Prairie View, Texas 77446
Physical Address: L.W. Minor St. / University Drive, Prairie View, Texas 77446
Reference: (936) 261-1535, Circulation: (936) 261-1542
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