Marketing research: Home

This guide will serve to help Students, Faculty, and Staff to do research using the Library’s catalog and online databases. Topics covered will include library database and catalog searches, interlibrary loan, and library services.

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – Steve Jobs