Welcome to the MRKT 3103 Principles of Marketing Research Guide! Use the tabs across the top of the page to navigate through the different sections of this guide.
This course is a study of the importance of marketing in the American economy and an intensive examination of basic marketing variables (product, place, promotion and price) from the viewpoint of management.
MRKT 3310-P02 with Marianna Sviland
MRKT 3310-P05 with Marianna Sviland
MRKT 3310-Z01 with Wayne E. Ballentine, PhD
John B. Coleman Library |
Library Hours
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