Marketing and communications, or marcomm, is the practice of using a combination of channels and tools to communicate with a desired market for the purpose of brand awareness, sales, advertising, or promotion.
Pursuing a path in marcomm lets you leverage your creativity, critical thinking, and interpersonal skills. There’s even a bit of psychology involved. Being a strategic communicator requires understanding what makes people tick (and click).
Article - "Integrated Marketing Communications" https://globalmarketingprofessor.com/integrated-marketing-communications/
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